Marketing with YouTube

    YouTube is one of the most recognized apps around the world, so it isn't surprising that it is the second most popular social media platform. YouTube has been popular for a long time unlike some other social media apps. Another interesting thing about YouTube is that it reaches all generations more evenly. The 25-34 range is still the most popular, but there isn't a drastic change in usage among other generations. A couple more demographic facts include that there are slightly more males on the app and the U.S is the second ranked country for usage.

    YouTube advertisements have changed a lot over time. You used to be able to skip right away, but now you have to watch at least five seconds of most ads. It varies on the ad, however, some force you to watch the whole thing or thirty seconds. YouTube has also implemented surveys for after some ads in an attempt to gain feedback from the audience. Personally, I notice YouTube ads more than any other social media app. I haven't directly been influenced by one, but I'm sure some ad has unconsciously suggested something to me. 

    A huge reason for why YouTube advertisements are successful is because they are in video form. It is a lot more common for other social media apps to use picture advertisements. Studies have shown that video form is much more useful than pictures. I can agree with this because you can't ignore it. You already have the sound up for whatever video you want to watch, so people usually just listen to the ad even if they don't care. This gives marketers a better chance to catch the user's attention. 

    YouTube's consistent popularity has given companies a reliable choice for advertising. The app has always been so popular, and with the benefit of reaching more generations it is hard to turn down YouTube as a main focus for social media advertising.



Comments

  1. Isaac MorrisonApril 10, 2024 at 2:29 PM

    I love YouTube and I used to get annoyed by not being able to skips the ads after they changed that. The older I have gotten the more I find myself getting invested in some of these ads and almost watching them all of the way through. Then sometimes I get some ad for a product I would never use. Either way I am glad you can skips most after 5 seconds

    ReplyDelete
  2. Landon SawyerApril 11, 2024 at 9:43 AM

    YouTube ads have become increasingly longer over the years. Sometimes I find myself watching 1-minute-long ads and they will have nothing to do with the video. But now YouTube is making some better changes to them and sometimes they have surveys that can start generating ads that you might be interested in.

    ReplyDelete

Post a Comment

Popular posts from this blog

Progress- Looking Forward to Baseball

Image
      It has been hard not to think about hitting or throwing baseballs. Now that it is getting closer to the time where I start to actually do stuff, I'm definitely getting anxious. Especially with baseball season going on and watching the Reds almost daily, it makes me want to get out there even more.     As my elbow gets a little bit better, I find that I can do some little things that I wasn't able to before. I've always practiced my swing with my hands when I'm bored, so it's nice that I can at least do that now. I'm always trying to see how I can improve my swing, even now. I love watching the swings of MLB players and trying to see what I can incorporate into my own swing. Thinking about that makes me want to go out there and try it, but I have to be patient.      I'm glad I got the surgery when I did because the time frame works out to where I had no chance to return this year but safely return next year. Knowing myself, I would've lied and said
Read more

Last Week

Image
      This last week at ONU has made me anxious to leave. It seems like the only thing to think about is getting final projects and exams done and then leaving. It is hard to stay in the moment during dead week. There are some things that I just accept because there is only one week left, and I get the change of scenery.      I would say this year was a fun year overall. I was pretty bored not being able to play any sports, but other than that I had a good time hanging out with friends. The school part was obviously not super fun, but I had more time because of my injury. Now after this semester I won't have to take six classes ever again.      I am definitely looking forward to next year. If there are no setbacks then I will be able to hit and field in the fall for baseball, and I will get to live in a quad with my current roommate and a couple other friends. I also don't have to wake up super early for any classes, so I'll be able to sleep in or get a workout in before cl
Read more

Spring Break Plans

Image
      This spring break is unique for me, because it will be the only spring break ever without baseball for me. All throughout high school we played baseball during break and were never allowed to go somewhere. Last year at ONU I went to Florida with the team. But this year there is no point in me going because I can't do anything. So I have the freedom to do whatever I want for my only real spring break.     I didn't even think about this until right before my surgery. Thankfully I brought it up right as my friends were making plans and I was able to get in on the trip. All ten of us finally decided to rent out a cabin in Gatlinburg and we're staying there from Sunday-Thursday. There are many things that I am excited about for the break.     First, it will be very nice not to have to worry about school for a week. Second, I'm super excited to spend time with my friends. This will be my first vacation without any parents there so it should be interesting. The only thin
Read more