TikTok- Marketing and Facts

     Surprisingly, TikTok started in 2016. I would have never guessed that it has been around for that long, but it was only available in China. It then merged with Musical.ly in 2018 and was available to the whole world. After that, TikTok was the most downloaded ap from 2019-2023. Now, over 1 billion people use TikTok per month, ranking them sixth in most popular social media platforms.

    For some statistics on TikTok, the 18-24 age range has the highest usage rate among any other generation. The 25-34 age range is right behind them, however. After that, it is a huge drop off to the other generations. More women use the app at 53.5%. The average daily usage is 95 minutes, which is crazy to think about. Also, the U.S is currently the number one country for TikTok.

    When it comes to marketing with TikTok, it is newer than most social media apps. There wasn't a huge marketing or ad presence up until not that long ago. But now ads are becoming more and more common, and TikTok is already really good at giving you what you want. 

    The formula to feed you content that you subconsciously want to watch can be taken to the next level with ads. I know I just bought my first thing from
TikTok, I bought control freaks for PlayStation that were half off. TikTok knew that I loved playing MLB the show, so I saw multiple ads for them and then considered buying it. The stats show that 47% of users have bought something they've seen on TikTok, which isn't as high as some other apps but I'm sure that will continue to rise. 

    If any app was a winner from COVID, it was TikTok. It absolutely took off during COVID and continued its rise after. It gave people a space to share their thoughts or experiences and really feel a sense of togetherness. Personally, that is when I started watching TikTok, and I know a lot of my friends were the same way. 

    In the end, TikTok is clearly the social media app with the most upside right now. Although there has been some talk about banning it in the U.S, nothing seems to be solidified right now. Assuming that passes over, TikTok should continue to rise and be in our lives for a long time. 

Comments

Post a Comment

Popular posts from this blog

Progress- Looking Forward to Baseball

Image
      It has been hard not to think about hitting or throwing baseballs. Now that it is getting closer to the time where I start to actually do stuff, I'm definitely getting anxious. Especially with baseball season going on and watching the Reds almost daily, it makes me want to get out there even more.     As my elbow gets a little bit better, I find that I can do some little things that I wasn't able to before. I've always practiced my swing with my hands when I'm bored, so it's nice that I can at least do that now. I'm always trying to see how I can improve my swing, even now. I love watching the swings of MLB players and trying to see what I can incorporate into my own swing. Thinking about that makes me want to go out there and try it, but I have to be patient.      I'm glad I got the surgery when I did because the time frame works out to where I had no chance to return this year but safely return next year. Knowing myself, I would've lied and said
Read more

Last Week

Image
      This last week at ONU has made me anxious to leave. It seems like the only thing to think about is getting final projects and exams done and then leaving. It is hard to stay in the moment during dead week. There are some things that I just accept because there is only one week left, and I get the change of scenery.      I would say this year was a fun year overall. I was pretty bored not being able to play any sports, but other than that I had a good time hanging out with friends. The school part was obviously not super fun, but I had more time because of my injury. Now after this semester I won't have to take six classes ever again.      I am definitely looking forward to next year. If there are no setbacks then I will be able to hit and field in the fall for baseball, and I will get to live in a quad with my current roommate and a couple other friends. I also don't have to wake up super early for any classes, so I'll be able to sleep in or get a workout in before cl
Read more

Spring Break Plans

Image
      This spring break is unique for me, because it will be the only spring break ever without baseball for me. All throughout high school we played baseball during break and were never allowed to go somewhere. Last year at ONU I went to Florida with the team. But this year there is no point in me going because I can't do anything. So I have the freedom to do whatever I want for my only real spring break.     I didn't even think about this until right before my surgery. Thankfully I brought it up right as my friends were making plans and I was able to get in on the trip. All ten of us finally decided to rent out a cabin in Gatlinburg and we're staying there from Sunday-Thursday. There are many things that I am excited about for the break.     First, it will be very nice not to have to worry about school for a week. Second, I'm super excited to spend time with my friends. This will be my first vacation without any parents there so it should be interesting. The only thin
Read more